Have you seen this yet? You should. Under armour, one of the world’s leading brand names in fitness apparel, has backed world renowned principal ballerina for the American Ballet Theater (ABT), Misty Copeland.
What does this mean for dance? For better or worse we have a new mainstream representative. So far it seems that the current representation is fair and even uplifting. The new commercial and accompanying slogan “I will what I want” are pretty awesome. Check the youtube vid below and see for yourself.
One response to “Danceworld invades Mainstream Media again”
You might remember this video (http://www.huffingtonpost.com/2014/05/16/free-people-ballet_n_5338983.html). That commercial caused a huge backlash for apparel company Free People “for prioritizing appearance over talent in the casting process” since they used an untrained model. Misty is proof that modelesque appearance and dancing talent are not mutually exclusive.