Danceworld invades Mainstream Media again

Have you seen this yet? You should. Under armour, one of the world’s leading brand names in fitness apparel, has backed world renowned principal ballerina for the American Ballet Theater (ABT), Misty Copeland.

What does this mean for dance? For better or worse we have a new mainstream representative. So far it seems that the current representation is fair and even uplifting. The new commercial and accompanying slogan “I will what I want” are pretty awesome. Check the youtube vid below and see for yourself.

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